Jowable, like much of the films of Darryl Yap and the Vincentiments team, is undeniably problematic. It needs a closer look and examination in order to understand why it remains popular with their audience. Aside from issues of political correctness and awkward visual story-telling, Yap’s films have supported questionable politicians and ideologies. In this video essay, we identify how watching the full-length film adaptation of the short film Jowable has become more unbearable to watch. In this discussion, we touch on the nature of feature-length movies and how they may be different from online short films. You may find this discussion relevant to the current debate on the definition of cinema.