By Heinrich Domingo
And when the innocents were killed, the audience erupts in cheers.
It is Cinemalaya’s opening night. I joined hundreds of cinema enthusiasts while enduring the Friday traffic of Manila to watch this year’s opening film. Buybust tells the story of a drug raid in an urban jungle in Tondo. It follows an operation of a team of PDEA, the country’s topmost police agency specifically made to counter the drug trade. In a time when the war on drugs is the President’s main platform, Erik Matti’s choice of narrative is poignant and bold.
Billy Bob Thornton, Bolivia, comedy, drama, image management, Jejomar Binay, Joaquim de Almeida, Mar Roxas, Our Brand is Crises, political management, political strategy, politics, Rodrigo Duterte, Sandra Bullock
In the hundreds of frames this film flashed in front of the audience, it failed to direct our attention to important elements. Our Brand is Crisis suffers from the inability of its makers to emphasize images and lead us where the action is most significant. Nevertheless, lessons on politics, public relations, and image management are relevant to the Filipino crowd whose political judgment will be weighed May this year.