Jowable, like much of the films of Darryl Yap and the Vincentiments team, is undeniably problematic. It needs a closer look and examination in order to understand why it remains popular with their audience. Aside from issues of political correctness and awkward visual story-telling, Yap’s films have supported questionable politicians and ideologies. In this video essay, we identify how watching the full-length film adaptation of the short film Jowable has become more unbearable to watch. In this discussion, we touch on the nature of feature-length movies and how they may be different from online short films. You may find this discussion relevant to the current debate of the definition of cinema (ahem, Scorsese vs. Marvel).